Untold Legends of Hip Hop

with: Joshua Taylor & Garrett Sutton

Film & Video
Los Angeles, CA
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Project Description

Untold Legends of Hip Hop is a series of animated and live action interviews documenting the origins and untold stories of Hip Hop in a hilarious way. It’s about story-telling, bringing legends to earth, making you laugh while you learn a little.

It's multiple interviews, approximately 2 minutes long each, from all the players, big and small, from the birth of Hip Hop to its zenith. Viewed individually, they are funny stand-alone pieces, perfect for internet and short form TV. When the pieces are combined, they come together as a doc film with a narrative thread.

While we are deeply interested in the behind the scene players from this world, we have also had the good fortune to interview some big names like Kurtis Blow, Spliff Star and Russell Simmons. We are well connected and have good access to all the players from this universe.

Hand drawn animation is, in our opinion, far superior and textured compared to the FLASH animation so commonly used online. We are equally honored to be partnering with award winning animators from around the world. These talented artists have been working with us at a fraction of their standard fees because they are either fans of the project and Hip Hop or to be able to collaborate with the other talented animators we are working with.

Untold Legends of Hip Hop, many interviews, 1 film, all good.




Business Model

Hip Hop, especially “Old School” Hip Hop is and has been trending up for the past few years. There are several contributing factors to this. Among them, the generation that gave birth to it are now the ones pulling the strings at major networks and media outlets, the release of films like “Straight Outta Compton” and Baz Luhrmann’s Netflix series “The Get Down” have been immensely successful. Many radio stations are switching their formats to “Classic” Hip Hop for the simple reason of giving the audience what they want. There are several new documentaries that tackle the same theme. The audience is there and they want more content.

According to ABC News, “Hip-hop has grown well beyond the urban market since the genre's first hit, "Rapper's Delight," was released in 1979. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80 percent of whom are white. According to SLMG's research, this group has $1 trillion in spending power.”

As much as we would like to say we planned on capitalizing on this market, it just isn’t so. We like Hip Hop and we like telling stories, the fact that it’s desirable from a marketing standpoint is a very happy coincidence.

In terms of releasing the project, we have had interest from several corners. The Vice Channel Noisey would be a natural fit for Untold Legends, Spotify currently has an animated series “Drawn and Recorded” hosted by T. Bone Burnett. Okayplaya has several animated episodes of short music stories (In FLASH).

The outlets are there and so is the audience. There is a potential risk of being lost in the shuffle but with the strength of the Interviews, especially the bigger name artists and influencers, and the quality of the hand drawn animation, there is a high probability of getting not only exposure but the opurtunity to move on from Hip Hop to other genres of music and potentially stand up comedy.

Guest Charity

Pou Timoun

Pou Timoun http://poutimoun.org

Description: Pou Timoun, which means "for the children" in Haitian Creole, is a community of friends and family committed to creating a better future for the 125+ children living at Foyer de Sion orphanage as well as children and families living in the nearby community Croix des Bouquets, Haiti. Working with our Haitian partner organizations, we help implement and support programs that provide education, improved nutrition, medical care, life skills and empowerment for children from infants to teenagers. Our goal is to focus our resources to change the stagnating effects of extreme poverty for one community in need. We hope you will join us in creating this change.

FAQ

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Signed Copy of The Art and Design of Hip Hop

With your BOOST of $600 or more, you will own an autographed piece of Hip Hop History. This amazing book compiled by legendary hip-hop designer Cey Adams, (Featured in episode 1) " Is the first comprehensive anthology published in the name of the genre during the last thirty-five years. The book celebrates a culture that has made its mark on everything from fine art to the label on a bottle of Hawaiian Punch...including artwork of such crucial hip-hop elders as Lady Pink, Haze, Run-DMC."

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